We’re working on answering the 1st of 2 primary questions to ask of any auction:
We noted that we can answer the 1st of the 2 questions by realizing that any auction is either:
This takes us to the final insight to help us answer the 1st question, and it requires that we talk about the 4 behavioral phases present in any auction. This is a further refinement of developing and distributing that takes into account auction cycles.
Here are the 4 Behavioral Phases of any auction:
We will spend some time here for the next several lessons, bringing in examples for how we can see these behavioral phases in our charts.
Here’s the very exciting part….knowing which behavioral phase you are in reduces the probabilities for what phase comes next…..giving you an edge!
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